Dear Owner/Founder/CEO,

What’s your recovery plan?

You may be shaking your head thinking, “Whoa, I am not sure my business is going to survive this thing. You’re way ahead of me.”

That’s okay. I understand that. You aren’t alone. There are so many business owners in that same place. Ascend is helping owners create a survival & recovery plan.

The survival & recovery of your business depends on your ability as the owner to navigate the intersection of life and business with your target in mind. Otherwise, you’re caught in the middle, dodging whatever life and business throw at you without direction.

Here’s Ascend’s TARGET list:

Tactics for takeoff
Analysis to determine right action
Reviews to build resilience
Goals as guardrails
Expert engagement
Tools for the turnaround

Ascend can provide the support and expertise you need to position yourself to survive long enough to recover.

For example, one month into the economic shutdown, Ascend clients have:

Completed their PPP Loan applications
Moved inventory online where applicable
Worked with their team to preserve culture and, hopefully, position each person to reenter their posts as soon as viable
Moved community engagement online
Adjusted their messaging and marketing accordingly

These clients are already creating and testing out parts of their recovery plans.

Catalytic Conversations

Sometimes hearing other people’s stories of crisis and recovery sparks a thought for us that makes a difference or gives us hope. I interview business owners to honor their stories and experiences. Catch everybody’s why, how and what. Take a listen. Who says you have to learn everything the hard way? I have both video and audio only versions.

Video of this season’s Catalytic Conversations on YouTube: https://youtu.be/sGzIhy1Ne04

Audio of Catalytic Conversations can be found on Anchor, Apple’s iTunes, Spotify, Google Play Music, Breaker, Castbox, Google Podcasts, Overcasts, Pocketcasts, Podbean, RadioPublic https://anchor.fm/s/151fe90/podcast/rss

Use this new normal to discover what is, and isn’t, working in your business. Decide what you can do to mitigate the damage of the new normal. Design a profitable response to navigate this intersection of life and business. Deliver services or products needed to generate revenue. Anchor yourself to practices that safeguard your mental health – wherever you are. Worry doesn’t help, working does.

~ Wendy Dickinson