Case Study

WOW 1 Day Painting

“As a result of our work with Wendy, we’re on track to exceed our 2022 annual revenue in July of this year [2023]. We’ve experienced this growth in a year in which our industry has seen a significant decline. I highly recommend Ascend Coaching Solutions to any business owner looking to improve their business.” – Joel Elswick, Owner

Objectives

Residential and commercial painting
franchisee WOW 1 Day Painting
engaged Ascend Coaching Solutions
with a clear goal: to increase
revenue to $600,000/year with a
gross profit profit margin of 50%.
Supporting objectives included
developing and institutionalizing
business processes to support sales,
particularly consistent lead capture.

Solutions

In order to achieve these objectives, Ascend
is collaborating with WOW 1 Day Painting to
create a tailor-made business operating
system. Attributes include:

  • Pricing all projects with the target gross
  • profit margin
  • Development of a scorecard that tracks
  • KPIs
  • Establishment of a weekly progress
  • meeting with a set agenda
  • Maintaining a weekly checklist of
  • prioritized tasks
  • Creating a consistent payroll schedule

Results

Within six months of engaging Ascend, WOW 1 Day Painting has experience a year over-
year increase in revenue of 54% compared to 2022.

By the end of 2Q23, revenue exceeded $300,000 – putting them was well past the
half-way benchmark to their goal for the year.